Welcome to BrandLand
A toolkit that helps teams debate, build, and align on
their brands
BrandLand is an interactive, physical board game experience designed for founders, decision-makers, and marketing teams. Instead of endless meetings and misaligned assumptions, BrandLand gives you an arena to roll the dice on your ideas, challenge assumptions, and level up your brand IQ together.
Instead of endless meetings and misaligned assumptions, BrandLand gives you an arena to roll the dice on your ideas, challenge assumptions, and level up your brand IQ together.
Where bold brands are built
Open, honest conversations
Build trust without hierarchy
Clear brand direction
Define your audience,
positioning and voice
Engaging board game experience
Turn workshops into play
one strategic move at a time
Fast, focused decisions
Move beyond strategy paralysis
Aligned teams and leaders
Bring everyone on the same page
Extensively Play-Tested.
Founder Approved.
4 +
Cities Tested
30 +
Founders, Entrepreneurs & Design Leaders
100+
Honest Conversations Unlocked
Playtested with teams across
leading organisations
“The gameplay was wonderful, engaging, thoughtful, and exceptionally well designed. In fact, the only real feedback was a desire for more time to play. Each section felt purposeful, making you want to experience the game through and through, without skipping anything.”
Shantanu Jog,
Design Lead, Ather Energy
"I think it's the first time we actually sat down and thought this hard about our brand. Definitely gave us a lot of insights on how aligned we are in terms of our target audience and what pointers we need to work on to get better."
Vidushi Tantia,
Co-founder, Ballygunge Arena
"The best part of the game is learning where your brand stands and where it's heading, which really helps you strategise. It's a nice, introspective exercise that builds internal alignment, gets everyone on the same page, and takes the weight off strategy through gamification. It’s a cool game, I loved it, and I want my team to play it!"
Godrej Design Lab Team
Built by 9133 Design Studio
A multidisciplinary design studio based in Kolkata and Pune.
We combine strategy, creativity, and emotion to build brands that stand out and stand for something.